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China Tourism

With the sustainable growth of China's economy, the further implementation of the Reform and Opening-up Policy, as well as the substantial increase of its people's personal income, tourism industry of the country has seen unprecedented development in recent years. The enormous outbound market has drawn the attention of the world. The domestic market keeps expanding steadily. However, the inbound market is in a downturn.

 Inbound Tourism:
According to the authority, the total number of overseas tourists had been overall declining slightly from the year 2007 through 2014. Here are some probable reasons. First, due to RMB appreciation and the fluctuation of exchange rate, the cost for travel to China goes up, many potential visitors thus turning to other destination countries. Second, the economic recession in European and American countries lead people to consume less money in traveling while European and American guests contribute a large proportion to the country's inbound market. Third, the traditional travel itineraries and products lack novelty and competitiveness. Fourth, compared with other countries, Chinese authorities spare less effort in promoting inbound travel products. Fourth, the decline of the country's national image caused by corruption and others has adverse impacts on inbound market more or less. The last but not the least, air pollution and food security problems arising in recent years cause some foreign visitors to worry about the travel conditions and cancel their plans to China.
 

China Inbound Tourism Statistics

 See Statistics by Year: 2015  2014  2013  2012  2011  2010  2009  2008  2007

 Top 20 China Destinations for Overseas Tourists:

1. Hong Kong 2. Shanghai 3. Beijing 4. Macau 5. Guangzhou
6. Shenzhen 7. Sanya 8. Xian 9. Hangzhou 10. Chengdu
11. Qingdao 12. Dalian 13. Xiamen 14. Zhuhai 15. Nanjing
16. Guilin 17. Suzhou 18. Chongqing 19. Tianjin 20. Haikou


In fact, China has carried out various measures to cope with the inbound tourism downturn. At present, the 72-hour visa-free transit policy has been adopted in more and more cities to welcome more overseas guests. The convenient flight network and the operation of many high speed trains in recent years make traveling in China faster and smoother. Besides, extensive campaigns are held to fight against environmental problems and ensure food security. It's believed that more advantageous steps will be taken in the near future.

 Outbound Tourism:
Thanks to the great improvement of Chinese people's living standards and consumption level, the outbound visitors grows by leaps and bounds. Chinese people are now eager to go outside to explore other parts of the world, which creates a tremendous market for foreign countries. The hottest destinations include South Korea, Japan, Thailand, France, Italy, Switzerland, Germany, USA, Singapore and Maldives, most of which are nearby Asian countries. Based on the huge population, a further and sustained growth of outbound visitors is expected.

 See Statistics by Year: 2015  2014  2013  2012  2011  2010  2009  2008  2007

 Domestic Tourism:
As an important element of China's tourist market, the domestic market benefits a lot from the large population. In the recent decade, domestic traveling greatly enhances the employment, consumption and economic development of the country. Currently, the most popular destinations for domestic travelers include Beijing, Shanghai, Guangzhou, Xian, Guilin, Hangzhou, Sanya, Lhasa, Chengdu, Lijiang, Hong Kong, and Macau. The visitor quantity soars to amazing numbers during the peak seasons, especially the two golden weeks (the National Day Holiday, from Oct. 1 to 7 and the Spring Festival). This may cause traffic problems and poor tourist service quality. When planning a visit to China, you should avoid these rush periods.

The World Tourism Organization predicts that China will become the largest travel destination country and the fourth largest source country by 2020. In that year, there will be 137.10 million international travelers to the country, taking up 8.6% of the global share, and 100 million outbound Chinese visitors, 6.2% of the worldwide outbound visitors.

Data Source: China National Tourism Administration

Further Reading: China Tours