China Outbound Tourism in 2012
In 2012, China’s outbound tourism market continued to grow and the country became the world’s largest outbound tourism market, surpassing Germany and America.
In 2012, 83,182,700 Chinese nationals traveled abroad, up 18.41 percent 2011 and the total outbound tourism market reached 102 billion USD. The trade deficit in the tourism sector widened, reaching 51.9 billion USD. The increasing outbound consumption contributed to the destinations’ tourism development, economic growth, and job creation. At the same time, foreign visa availability greatly improved, and the Chinese language gained greater exposure.
58.9% of the outbound tourists went abroad for the first time, down 4.66 percent on 2011, while the percent of multiple-exit travelers increased. The rapid growth of new destinations leveled off. In 2012, new outbound tourism destinations increased by three, reaching 114. The increasing multiple-exit tourists and steady growing of travel destinations drew more attention to deep discovery and exploration in the destinations.
The number of travelers spending over 5000 CNY reduced dramatically, indicating that outbound tourism became more popular among a wider population, and people became more discerning in their travel and shopping choices.
Travel needs became more diverse. Travel purposes included sightseeing, business trips, and holiday tours. Travelers were not only joining large tour groups, but also organizing small family groups and private tours.
Outbound Tourism Statistics by Travel Agencies
Predication for 2013
Top 25 Outbound Destinations of Chinese People in 2012:
|Destinations||Reception of Chinese Mainland Tourists |
(First Destination)(Unit in 10,000 persons)
|United Arab Emirates||23.60||16.0|