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China Outbound Tourism in 2014

By November of 2014 China’s yearly outbound tourists reached 100 million for the first time, a milestone in China’s outbound tourism. In the whole year, the outbound tourists reached 117 million, an increase of 19.16% over 2013.

In the first ten months of 2014 other countries in Asia received most Chinese visitors, 85.42 million,  an increase of 16.1%, compared with the same period in 2013. There are several reasons: cultural differences are relatively few; travel costs are lower; transportation is more convenient and short-distance travel requires only short and more flexible holidays. Among the Asian regions Hong Kong was the favorite destination by mainland visitors, with Macau the second favorite. Together they received about 70% of mainland outbound visitors in the first ten months of 2014.

Following Asia was Europe, receiving 3.43 million Chinese visitors, an increase of 10.4%. Africa surpassed America and received the third most Chinese visitors, reaching 2.69 million, an increase of 93.2%. America dropped to fourth, but still received 2.63 million, an increase of 14.8%. The last was Oceania, welcoming 1.09 Chinese, an increase of 21%.

Chinese visitors made great contributions to the development of outbound destinations in many aspects during the year, including hotels, restaurants, attractions, airlines and retail . The destination countries also adopted new policies to attract the Chinese, such as decreasing visa fees, simplifying visa applications, operating more international flights to China and employing Chinese tour guides and salespersons.

However, as more and more Chinese traveled abroad, discussions about bad behaviors of Chinese tourists got hotter. We hope that Chinese visitors behave themselves in foreign countries/ regions and pay respect to local culture and customs. At the same time we also hope that local people show more understanding and forgiveness of any improper behaviors by Chinese, caused by different habits and cultural differences.

 Trend of China Outbound Tourism
In 2014 the outbound tourism turned into a stable growing period from the previous explosively growing period. The origin of travelers is not limited to the first tier cities in developed eastern areas any more, but also second and third tier cities in middle and western China. Traveling abroad is enjoyed not only by officials and the elite class any more, but also by common people. Fewer Chinese traveled abroad for shopping, while more traveled to experience different cultures and appreciate different scenery. A large number traveled by themselves.

 Outbound Tourism Statistics by Travel Agencies
In the third quarter of 2014, travel agencies organized 11,759,000 visitors to foreign countries, an increase of 9.47% over the same period in 2013. Among them, 80% went to other Asian destinations.

In the first three quarters of 2014, there were 27,841,319 visitors who were organized by tour agencies to foreign countries.

 Top 20 Outbound Destinations by Travel Agencies in First Three Quarters of 2014:
 
Destinations

Number of Chinese Mainland Tourists

Hong Kong

5,370,884

South Korea

3,546,921

Thailand

2,884,539

Taiwan

2,671,350

Macau

2,434,431

Japan

1,394,203

Singapore

990,159

Malaysia

677,836

Indonesia

646,048

France

619,294

United States

553,846

Italy

497,453

Vietnam

440,683

Switzerland

436,771

Australia

413,333

Germany

397,611

Russia

354,065

United Kingdom

239,967

New Zealand

222,566

Philippines

218,010


Data Source: China National Tourism Administration

 See China Outbound Tourism by Year: 2016  2015  2014  2013  2012  2011  2010  2009  2008  2007