China Outbound Tourism in 2013
In 2013, China’s outbound tourism market grew rapidly. Its status as world’s largest outbound tourism market and outbound tourism spender has been further consolidated. In the year, 98.19 million Chinese traveled abroad. That’s an increase of 18% compared to the year 2012, with the outbound expenditure reaching $128.7 billion USD, an increase of 26.8% on last year.
The reasons for this rapid growth are numerous and include the steadily developing economy, a growing demand in tourism, appreciation of Chinese currency, welcoming visa policies of foreign countries/regions, and the increased numbers of international flights.
The image of the Chinese tourist has changed a lot over the years, from hoards of people dashing about taking photos and frantically shopping to slowly enjoying their surroundings and leisurely sightseeing. They are also spending more money on accommodation, food and entertainment. Although still popular, the sightseeing and shopping tours are being replaced with holidays that focus on rest and relaxation.
Many people prefer to organize their own holiday instead of using tour companies. Between January and September of 2013, almost 4 million Chinese visited Thailand; 3 million of them went there on their own, and roughly 80% of mainland Chinese visited Hong Kong by themselves. By booking flights, hotels and other self-serviced products online, the number of visitors traveling independently surpassed those who utilized organized tours to become the main force of China’s outbound tourism market.
Nearly 5 million people traveled from mainland China to Thailand via tour operators and travel agencies in 2013 (85% more than in 2012). This staggering increase could be down to the film “Lost in Thailand”.
Outbound Tourism Statistics by Travel Agencies
Predication for 2014
Top 25 Outbound Destinations of Chinese People in 2013:
|Destinations||Reception of Chinese Mainland Tourists |
(First Destination)(Unit in 10,000 persons)
|United Arab Emirates||26.33||11.6|
Outbound travelers to America: including USA, Canada and other countries
477,468 in 2009
499,518 in 2010
473,259 in 2011
537,014 in 2012
446,595 in 2013
495,479 in 2014
Outbound travelers to Europe: France, Germany, Italy, Netherlands, UK, Switzerland, Austria and other countries.
236,782 in 2009
172,405 in 2010
239,062 in 2011
240,760 in 2012
119,800 in 2013
133,677 in 2014