2017 China Tourism Facts & Figures

Predicted Number in 2017 Increasing Rate
Inbound Tourism 143 million trips  3.5%
Outbound Tourism 127 million trips  4.0%
International Tourism Revenue  USD 126 billion  5.0%
Domestic Tourism 4.88 billion trips 10%
Domestic Tourism Revenue  CNY 4,390 billion  12.5%

Top inbound tourism destinations in 2017:

Beijing, Shanghai, Xi’an, Guilin, Chongqing, Chengdu, Kunming, Shenzhen, Hangzhou and Sanya

Top outbound tourism destinations in 2017:

Thailand, Japan, Singapore, South Korea, Malaysia, United States, Indonesia, Vietnam, Philippines and Australia

Inbound tourism may have a substantial growth in 2017.

Inbound tours reached 69.50 million in the first half of 2017, a rise of around 2.4% over the same period of last year. It is predicted that inbound tourism may keep growing in the second half of the year. There are several reasons for this: more convenient visa policies, an increase in activities in the tourism year and the attraction of the “One Belt One Road” program. Besides, China is a safe county with diverse scenic areas, a unique culture and delicious foods.

China outbound tourism ranked first in the first half of 2017.

According to the statistics of the China National Tourism Administration, 62.03 million outbound trips were made in the first half of 2017, which is an increase of 5% compared with the same period in 2016 and ranked the first among all countries in the world. It is predicated that the outbound tourism number will keep increasing and that the amount of outbound tourism spending will keep on increasing in 2017 from the USD 109.8 billion spent last year.

One important reason for the growth is that the number of outbound tourism destinations included in the Chinese passport has greatly increased to 153 countries/regions. Among them, 65 countries/regions have provided convenient visa policies to Chinese tourists by July 11, 2017.

Notably, the Chinese outbound tourism market still has great potential, since 90% of Chinese citizens still have not applied for passports for outbound tours.

More Chinese are willing to travel this year.

According to a latest survey, 98% of Chinese citizens were willing to take trips in 2017. 43.2 % of them were willing to take an adventure and explore natural scenery and cultural customs, 34.2% tourists want to relax and reduce pressure during the trips, 16.4% tourists would like to develop good relationships with friends, loved ones or families by traveling, 2.6% tourists hope to experience better services like medical care and educational resources, while the remaining 3.7% take trips for other reasons.

Chinese tourists spend less in shopping while traveling.

From January to April in 2017, Chinese tourists spent CNY 27.79 billion in the outbound tourism market and CNY 138 billion in the domestic tourism market, which was a decrease of 37.2% and 41.5% respectively compared with the same period last year. Statistics show that Chinese tourist expenditures on shopping decreased a lot, but their consumption of cultural and physical entertainment increased significantly from January to April, which resulted in an increase of 83.6% and 334% in outbound and domestic tourism market respectively.

Females are still the mainstream of shopping, while males spend more per purchase

Referring to the domestic tourism shopping market, female tourists still occupied a huge group, making up 61.7% of the total from January to April in 2017. However, although females made up a larger number than males, the cost per order of the female was less than half that of the male. In the outbound tourism shopping market, females represented about 80.7% of all tourists from January to April. However, the average consumption of a female was only CNY 4,780/person, while the male spent CNY 5,200/person.

China Tourism Statistics during Chinese New Year in 2017

There were about 344 millions trips taken in China, an increase of 13.8% over the same period in 2016. Total revenue was CNY 423.3 billion, an increase of 15.9%. More than 6.15 million tourists made outbound tours during Spring Festival, an increase of 7% over the same period in 2016. 374,000 tourists took a package tour, an increase of 2.5%. According to statistics, 697,000 tourists visited Hong Kong, an increase of 3.7%, and 533,000 tourists headed for Macau, an increase of 8.5% in this period.

Data Source: China National Tourism Administration

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