China’s Inbound Tourism Continues to Heat Up
The popularity of inbound tourism in China has been on an upward trajectory, with a 40.2% increase in the number of inbound tourists in the first quarter in 2025 compared to the previous year. "Cultural experience" has emerged as a focal point in inbound tourism, and the range of destinations has become more diverse, extending far beyond international metropolises like Beijing and Shanghai. This growth can be attributed to several factors, including the continuous improvement of visa-free policies, the expansion of international air routes, the convenience of the tax refund policy, and the extensive spread of China travel on social media.
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